Below we have listed some suggestions (we stress these are only suggestions!!) and advice to help you get started, get your name out there and to establish networks with other organisations:-
- A direct leaflet drop, making sure the literature is well presented and explains what you do and how people can contact you.
- Postcards in the local newsagents, supermarket boards etc.
- An ad in the local papers.
- Link up with your local sports centre, some may already have PT's but not all do, they might welcome a useful contact, they may also allow you to advertise on their bulletin board.
- A leaflet/business card in the local GP's surgery & health centres (particularly if you have GP Referral certification).
- Leaflets in your local hair boutiques, nail bars, tanning salons, spas etc.... all good markets for Personal Trainers.
- Contact your local radio station to see if they'd like to do a short slot on Personal Training, (check costs first, as some might charge you).
- Check out the costs of a one page web site, far cheaper than a full blown multi level web site. Make sure you include all relevant information and contact details and that they are easy to find.
- Have some professional stationery printed, letter heads, business cards etc.... Include information like your NRPT & REP's status (you can use the logos at the foot of your stationery).
- Ask existing clients to recommend you to friends and neighbours, if you're good they'll do it anyway!!
- It's always a good idea to offer a no obligation consultation and maybe the first session free, with discounts for multi session bookings thereafter.
- Target your marketing during popular times of the year, eg Jan 1st to capture post Christmas revellers, before the summer holiday begins etc.
Networking with other local practitioners is always really valuable and will provide you with good information for your clients. Here is a short list to get you thinking....
- Nutritionists (not all PT's are qualified or experienced in this area)
- Masseurs, Sports & Swedish etc...
- Chiropractors
- Chiropodists/Podiatrists
- Physiotherapists
- Therapists in NLP, Life Coaching etc....
These are just some suggestions, and maybe obvious, but there's no harm reiterating successful & well proven methods.
A full marketing service is available to assist any NRPT member to develop their business plan. For full information and an initial consultation, please contact us with a brief overview about your particular business and what you wish to achieve from some professional marketing input?
Please feel free to contact us with other ideas, or initiatives that you have tried successfully which have got you good business & we'll add them to this information.
